Whether you are refreshing tired visuals or repositioning your brand for growth, a rebrand can help you stand out, feel more confident in your marketing and attract the right customers.
This guide walks you through how to rebrand your business in a practical, manageable way, without losing what already works.
A rebrand is the process of updating how your business presents itself visually and verbally. This can include:
Typography and design style
Website and digital assets
Messaging and tone of voice
Physical spaces such as offices, showrooms or exhibition stands
Some rebrands are small refreshes. Others are full brand overhauls. The key is making sure everything feels consistent and intentional.
You might be ready for a rebrand if:
Your branding looks dated
Your business has evolved but your visuals have not
You are attracting the wrong type of customer
Your marketing feels inconsistent
Your competitors look more polished
You are launching new services or entering new markets
A rebrand is often less about fixing something broken and more about matching your brand to where your business is heading next.
Before jumping into design, take a step back and ask:
Who are we trying to attract now?
What do we want people to feel when they see our brand?
What makes us different from competitors?
What parts of our current brand still work?
This clarity shapes every design decision that follows and helps avoid a rebrand that looks nice but lacks direction.
Strong rebrands start with solid foundations:
Brand values
Brand personality
Tone of voice
Core messaging
Key audiences
These guide how your branding looks and how it is used across print, digital and physical spaces.
This is the part most people think of when they hear “rebrand”. Your visual identity may include:
Logo refresh or redesign
Brand colours
Typography
Graphic elements and layout styles
Image and photography style
Your visuals should feel consistent across everything you produce, from brochures and business cards to social posts and email marketing.
At Active Print & Design, we help businesses translate new branding into print that feels premium, professional and aligned with how they want to be seen.
This is where rebrands often fall down. Businesses update their website but forget about print.
Make sure your new branding is rolled out across:
Business cards
Brochures and flyers
Presentation folders
Stationery
Signage
Event and exhibition materials
Your print should feel like a natural extension of your brand, not an afterthought. Consistency builds trust and credibility.
If customers visit your premises, your space is part of your brand.
A rebrand is a great time to refresh:
Reception areas
Showrooms
Your physical environment should match the quality and personality of your brand. WOWVI Spaces can support businesses with commercial interior design, office fit outs and exhibition stands that align with your updated brand identity.
A rebrand works best when it feels intentional and joined up. Plan how you will roll it out:
Update your website
Refresh social media visuals
Announce the change to customers
Update email templates
Replace old printed materials gradually
Consistency matters more than speed. It is better to roll out properly than rush and leave old branding floating around.
Rebranding without a clear strategy
Changing visuals but not messaging
Forgetting printed materials
Being inconsistent across platforms
Rebranding for internal reasons only, not customer perception
Copying competitors instead of standing out
A good rebrand feels authentic to your business, not like you are trying to look like someone else.
We help businesses turn brand ideas into tangible, high-quality printed materials that reflect who they are and where they are going.
From brochure design and business cards to large format printing and exhibition graphics, we make sure your new brand looks consistent, confident and professional in the real world.
If your rebrand includes video storytelling or updates to your physical space, we can also connect you with WOWVI Video and WOWVI Spaces for a joined-up brand rollout.
We take care of every stage of your print project — from artwork checks and proofs to production schedules, storage, fulfilment, and delivery. Instead of managing multiple suppliers, you get one consistent point of contact who keeps everything running smoothly and professionally.
Whether you’re a small business needing consistent, high-quality print or a multi-site organisation coordinating nationwide campaigns, we adapt to the way you work. Our service scales effortlessly — from simple repeat orders to complex, multi-location rollouts.
We now offer a full in-house design service, with just your brand colours and logo we can have your stationary designed and printed for you. From large scale designs to business card mock ups, our team of creatives know what to do to achieve your marketing goals with design and print.
A Leeds-based print partner offers something online printers can’t: personal communication, dependable turnaround times, and a deep understanding of local business needs. It’s one of the reasons people searching for “Print Leeds” or “My Print Leeds” often prefer working directly with a dedicated, hands-on team like ours.
Local Hand Delivery & Express Shipping We offer delivery for orders within Leeds and West Yorkshire, ensuring your print materials arrive safely and on time. For customers across the UK, we provide reliable express delivery options to meet your deadlines wherever you are.
Local to Leeds? Collect Your Print Order In-Store! If you're based in Leeds and prefer to collect your order in person, feel free to pop into our print shop. Kieran and Andrew will be ready to hand over your print materials promptly and with a smile. We’re here to make your pickup experience quick and easy!
Absolutely. Our experienced print specialists recommend the best stocks, formats, and print methods for your goals and budget. We’ll guide you through creative options as well as practical considerations like durability and cost-effectiveness — helping your brand look its best.
Decades of industry experience and a meticulous proofing process. Every project goes through detailed artwork checks and quality assurance before production, ensuring the final output reflects the professionalism of your brand.
Yes. We manage distribution to offices, retail locations, franchise networks, events, or directly to customers. Whether you’re rolling out a campaign across Leeds or coordinating deliveries nationwide, you’ll receive clear updates every step of the way.
Timelines vary depending on the complexity of the project, but we’ll always be transparent from the outset. With coordinated planning and clear communication, we ensure your print lands exactly when and where you need it.
Our support is ideal for marketing teams, agencies, growing SMEs, and multi-site organisations that want dependable, coordinated print. If you’re juggling suppliers or struggling to find time for artwork checks and logistics, we can take that weight off your team.
We'll design your print requirements for you, our inhouse design team are on hand ready to assist your needs.
Phone
0113 203 6030
Email
info@activeprintsolutions.com
Address
Unit A4 Wyther Drive
Wyther Park Ind Est
Leeds
LS5 3AP
Monday to Friday, 9am-5pm
Closed Weekends & Bank Holidays
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