How to Design a Brochure That Converts: Tips from Leeds Printing Experts

But with so many Leeds businesses competing for attention, how do you make sure your brochure stands out and converts?

At Active Print & Design, we’ve printed thousands of brochures for businesses across Leeds, from sleek corporate booklets to creative folded leaflets and we’ve learned exactly what works.

Here’s how to design a brochure that delivers results:

1. Start with Purpose

Before you dive into design, ask one key question: what do you want this brochure to do? Is it to drive enquiries, promote a new service, or support an event? A clear purpose will shape everything from your layout to your copy.

Pro tip: Keep your goal in mind throughout the design process, if a page or element doesn’t support it, cut it.

2. Keep Your Message Simple

The best brochures don’t try to say everything. They say the right things clearly.
Use short headlines, bite-sized sections, and plenty of white space. Your reader should be able to scan, understand, and act within seconds.

Copy tip: Lead with benefits, not features. Tell your audience how your product or service solves their problem.

3. Use Eye-Catching, On-Brand Design

A great layout attracts attention; a consistent brand builds recognition.
Choose fonts, colours, and imagery that reflect your brand personality  and keep it consistent with your website and other marketing materials.

Design tip: Invest in professional design support if possible. A strong creative concept makes your print feel premium.

4. Choose the Right Format

From A5 leaflets to multi-page booklets, your format can make or break your design.
Think about how and where your brochure will be used — handouts, mail drops, trade shows, or reception displays all need different approaches.

Need advice? Our Leeds print experts can recommend the perfect paper weight, fold, and finish for your project.

5. Include a Clear Call to Action

Don’t leave your reader wondering what to do next. Every brochure should guide them to take action, visit your website, call your team, or scan a QR code for more info.

Make it easy: Use bold buttons, short URLs, or scannable codes to simplify the next step.

6. Don’t Forget Print Quality

Even the best design can fall flat with poor printing. High-quality paper, sharp colour reproduction, and professional finishes like lamination or spot UV can make your brochure feel worth keeping.

Local tip: Choosing a Leeds-based printer means you can check proofs, discuss finishes face-to-face, and guarantee fast turnaround times.

Ready to Create a Brochure That Works?

Whether you already have a design or need help bringing your vision to life, our Leeds brochure printing team can help you make a lasting impression.

Talk to our print specialists today.

We’ll help you choose the right materials, finishes, and format to make your message stand out.

Call us on 0113 203 6030  or request a free brochure printing quote or  visit our Leeds print shop today